Engaging the media and keeping them informed through robust communication and participation have been given due emphasis as one of the corner stones of IGAD Communication Strategy. Building strategic partnerships with the media is deemed critical to the successful attainment of the IGAD Vision – “A resilient, peaceful, prosperous and integrated region where citizens enjoy high quality of life”. The media in the IGAD member countries, and beyond, play a critical role in raising awareness of the opportunities and benefits of multilateralism and regional approach to address the shared challenges, risks, and threats.